DevinJax is the sesame-products brand of Simorgh Talaei Abnoos, combining generations of production experience with modern formulations and hygienic standards.
A sesame heritage
The company’s production story dates to 1951, when the late Mahmoud Vafakish Homaei refined the formula for sweet sesame halva and established its factory production. That expertise passed to later generations and grew into industrial-scale manufacturing.
The DevinJax brand
In 2010, after completing his studies in Germany, Alireza Vafakish Homaei further developed the formulations and created the DevinJax range: premium tahini and plain, pistachio, and cocoa sesame spreads.
Our mission
We aim to offer sesame products made from carefully selected ingredients, suited to modern lifestyles, with hygienic packaging and responsible support for household and business customers.
Values we stand by
- Nearly 70 years of family experience in sesame products
- Premium ingredients with sesame at the heart of the range
- Production at the Simorgh Talaei Abnoos factory under health requirements
- Honesty, customer care, and accountability for product quality
Our product range
The core range includes premium tahini and plain, pistachio, and cocoa sesame spreads, developed to preserve sesame flavor, consistent quality, and broad family appeal.
«Yesterday’s experience, today’s quality, and a clear view of the future.»
From DevinJax
